Derek Fiorini | End-to-End Designer
Hey there! Why hire four people when you can just hire me and get so much more? With over two decades of hands-on expertise, I’m the definition of a digital Swiss Army knife. I'm your marketing manager, web/graphic designer, UX/UI designer, and your social media expert—I leverage cutting-edge AI to crank out content, designs, and strategies at lightning speed. Don’t waste time coordinating a team when one hire gets you top-tier results, unmatched efficiency, and a creative presence that simply doesn’t settle. I am your competitive edge, all in one unbeatable package.
AI Video Creation
loanhousetpo.com
UX/UI Projects
Health Insurance Broker Application
My latest project involved designing a cutting-edge, user-friendly application tailored for healthcare insurance brokers to efficiently obtain pricing information for potential clients and their employees. This application empowers brokers with advanced tools and actionable insights, enabling them to better serve their clients, streamline operations, and cost-effective healthcare solutions. By integrating modern design principles and leveraging industry-leading technologies, the application enhances the broker's ability to navigate the complex health insurance landscape, ultimately driving improved client satisfaction.
Scope Competition to final product
Role Principal UX/UI Designer
Tools Figma, Photoshop, Illustrator
Industry Healthcare (SaaS), 2023 - 2024
Tech E-Commerce Application
Leading the storefront creation process for a leading e-commerce tech company by developing a streamlined, user-centric workflow. Leveraging comprehensive market research and user behavior analysis, I crafted an intuitive interface that seamlessly guides users through storefront setup. The design prioritizes efficiency and ease-of-use, incorporating responsive layouts and contextual help features. By implementing best practices in information architecture and interaction design, I ensured that even users with minimal technical expertise could rapidly launch professional-looking storefronts.
Scope Competition to final product
Role Principal UX/UI Designer
Tools Sketch, InVision, Azure DevOps
Industry Ecommerce (SaaS), 2020 - 2022
Mortgage Lending Application
I developed a unified mortgage lending application that addresses the challenge of navigating multiple software systems by simplifying and streamlining the lending process. With a focus on enhancing the borrower experience through intuitive design and seamless workflows, the application not only improves user satisfaction but also drives revenue through a customer-centric approach.
Scope Competition to final product
Role Principal UX/UI Designer
Tools Figma, XD, Photoshop, Illustrators
Industry Fintech (SaaS), 2016 - 2019
Health Insurance Application
I had the opportunity to work with a large health insurance company, my main responsibility was maintaining and enhancing their existing legacy software systems, ensuring seamless integration with modern technologies and user interfaces. My expertise in UX/UI design has allowed me to identify and address usability issues, streamline workflows, and improve overall user satisfaction.
Scope Maintain & innovate software
Role UX/UI Designer
Tools Axure, Figma, Photoshop, DevOps
Industry Healthcare, 2022 - 2023
Streamlining Workflow
By streamlining the workflow, I can enhance the user experience and productivity, ultimately improving my designs. UX flows enable me to present the scope of work, challenges, tasks, and goals to team members and clients, ensuring that everyone is on the same page. This provides a visual representation of the design process, facilitating effective communication and understanding among all parties involved.
