Derek Fiorini | UX/UI Designer
As a passionate UX designer and visual storyteller with over two decades of experience in digital
design, I'm dedicated to crafting human-centric digital experiences that truly resonate with users. My
expertise lies in transforming complex ideas into intuitive, visually captivating interfaces that users
love, whether I'm revitalizing legacy systems or developing cutting-edge SaaS products. By focusing
on understanding user needs, behaviors, and emotions, I create solutions that feel natural and
effortless. I thrive on collaborating with diverse teams, combining data-driven insights with creative
intuition to deliver pixel-perfect designs that not only look stunning but also provide real value.
Leveraging tools like Figma and InVision, I bring ideas to life through high-fidelity prototypes and
user flows, constantly pushing the boundaries of digital design. For me, success goes beyond
creating beautiful interfaces – it's about enhancing people's lives through thoughtful, user-centered
design that makes digital interactions easier, more enjoyable, and more productive.
UX/UI Projects
Health Insurance Broker Application
My latest project involved designing a cutting-edge, user-friendly application tailored for healthcare insurance brokers to efficiently obtain pricing information for potential clients and their employees. This application empowers brokers with advanced tools and actionable insights, enabling them to better serve their clients, streamline operations, and cost-effective healthcare solutions. By integrating modern design principles and leveraging industry-leading technologies, the application enhances the broker's ability to navigate the complex health insurance landscape, ultimately driving improved client satisfaction.
Scope Competition to final product
Role Principal UX/UI Designer
Tools Figma, Photoshop, Illustrator
Industry Healthcare (SaaS), 2023 - 2024
Tech E-Commerce Application
Leading the storefront creation process for a leading e-commerce tech company by developing a streamlined, user-centric workflow. Leveraging comprehensive market research and user behavior analysis, I crafted an intuitive interface that seamlessly guides users through storefront setup. The design prioritizes efficiency and ease-of-use, incorporating responsive layouts and contextual help features. By implementing best practices in information architecture and interaction design, I ensured that even users with minimal technical expertise could rapidly launch professional-looking storefronts.
Scope Competition to final product
Role Principal UX/UI Designer
Tools Sketch, InVision, Azure DevOps
Industry Ecommerce (SaaS), 2020 - 2022
Mortgage Lending Application
I developed a unified mortgage lending application that addresses the challenge of navigating multiple software systems by simplifying and streamlining the lending process. With a focus on enhancing the borrower experience through intuitive design and seamless workflows, the application not only improves user satisfaction but also drives revenue through a customer-centric approach.
Scope Competition to final product
Role Principal UX/UI Designer
Tools Figma, XD, Photoshop, Illustrators
Industry Fintech (SaaS), 2016 - 2019
Health Insurance Application
I had the opportunity to work with a large health insurance company, my main responsibility was maintaining and enhancing their existing legacy software systems, ensuring seamless integration with modern technologies and user interfaces. My expertise in UX/UI design has allowed me to identify and address usability issues, streamline workflows, and improve overall user satisfaction.
Scope Maintain & innovate software
Role UX/UI Designer
Tools Axure, Figma, Photoshop, DevOps
Industry Healthcare, 2022 - 2023
Streamlining Workflow
By streamlining the workflow, I can enhance the user experience and productivity, ultimately improving my designs. UX flows enable me to present the scope of work, challenges, tasks, and goals to team members and clients, ensuring that everyone is on the same page. This provides a visual representation of the design process, facilitating effective communication and understanding among all parties involved.